Creating landing pages can be tricky, especially if you’re doing it manually every time. Fortunately, there are plenty of landing page builder software programs available to help you create and publish high-converting landing pages on the internet quickly and easily.
This article lists seven of the best ones out there and what makes them so great. Looking for the best landing page builder software? Check out our top picks to help you get started on creating high-converting landing pages!
What is Landing Page Builder Software?
A landing page builder is a tool that allows you to easily create high-converting web pages with your own custom message, design, and tools. In fact, landing page builders are so powerful that many marketers consider them a secret weapon.
A well-designed landing page can increase conversions by as much as 80%! The ability to create targeted landing pages means a more focused marketing strategy that increases brand awareness and ultimately increases sales.
Landing page builders make the process easier for developers who want to create these pages themselves but have no knowledge of coding.
Instead of spending hours building their own from scratch, it's much quicker to just use a tool that creates beautiful, fully-functional landing pages automatically.
Why do you need Landing Page Builder Software?
It's easy to talk about why you need a great landing page, but a lot harder to explain why you need a landing page builder and what it can do for you.
A landing page is your website’s single most important marketing tool, which means your landing page needs to be great at grabbing and holding attention. Great landing pages have both good design (layout, images, colors) and good copy (slick sales pitch and value proposition).
If your business depends on conversion rates then having a well-constructed, visually appealing site that converts users into customers is mission-critical.
There are plenty of tools out there that claim they can help with all of these elements – but some are simply better than others.
The best landing pages are simple and fast to make. That’s where its landing page builder comes in! Landing Page Builder makes it easy to create stunning, professional-looking landing pages using drag-and-drop functionality.
With over 80+ components, including e-commerce, forms & maps, images, videos, call-to-actions, layouts, etc., you can build the perfect landing page in minutes.
List of 7 Best Landing Page Builder Software in 2022
1. Hubspot
When it comes to landing page builders, there’s really no debate. Hubspot has completely revolutionized how modern companies interact with customers.
Its landing page builder is arguably one of its best features and proves that you don’t need an extensive learning curve for great results.
A variety of templates are also available for users who want more control over their content but don’t want to take on too much risk by creating a new design from scratch. The clean interface can be customized using basic drag-and-drop commands.
You can track results in real-time and view page analytics through Google Analytics tracking codes embedded directly into your pages or widgets.
Create Professional Responsive landing pages for your business using Hubspot's landing page builder software.
Hubspot Landing Page Builder (LPP) is the easiest way to create high-quality responsive landing pages without coding knowledge. LPP gives users the ability to create professional-looking landing pages within minutes!
Simply drag-and-drop components from over 50+ templates into any HTML content area to get started. You can even edit HTML directly in the editor thanks to our WYSIWYG interface.
The LPP Editor comes loaded with hundreds of professionally designed landing page elements and components that are easy to use and ready to go. Customize your own unique landing page design from scratch or start from one of the many pre-built layouts.
2. Leadpages
The best landing page builder. It's easy, visual, and simple to create a professional-looking landing page in just minutes. By far our top pick for creating landing pages is Leadpages.
Their templates are highly customizable (more so than Unbounce) and can look very similar to your final website or lead capture page. The best part about their templates is that you can literally drag and drop blocks of content around on your template!
In addition, you can choose from a variety of pre-built widgets such as buttons, sliders, countdown timers, social share bars, etc. You have total control over every element which allows you to make high-converting pages quickly and easily.
Their integration with MailChimp makes it simple to set up autoresponders too!
Leadpages is the best landing page builder software that allows users to create high-converting pages. This tool provides everything needed to build your lead capture forms, e-newsletters, sales funnels, etc.
This includes templates, drag & drop tools, pre-built pages, etc. When we talk about conversion rate optimization, this is something that should definitely be given consideration.
As you are able to create awesome-looking landing pages and collect leads, you can use this data to determine what content works well and what does not work at all. In addition, once you have your leads captured, you can nurture them until they become customers.
LeadPages offers over 200 themes and templates that can be used to build your lead-capturing web page. Some of these include standard business templates, blog templates, sales templates, membership sites, surveys, polls, etc.
You can even create entirely new designs from scratch. Each template comes complete with its own style sheet and javascript files for customization.
LeadPages' drag-and-drop interface makes it quick and easy to design landing pages that look just like your website. All elements are neatly organized into categories and subcategories.
And if you're not happy with what's already there, you can add your own custom elements using HTML5 and CSS3.
3. Clickfunnels
The Clickfunnels software is a powerful landing page-building tool that can help you build your own professional landing pages.
You are able to create stunning landing pages that allow you to capture leads using call-to-actions and opt-in forms. This is an extremely efficient method of capturing potential customers' email addresses.
If you’re on a tight budget, ClickFunnels offers a free 14-day trial with no credit card required. They also offer a 45-day money-back guarantee.
This landing page builder is highly intuitive and easy to use, making it perfect for beginners and experts alike. The drag-and-drop editor makes it simple to add interactive elements like social media share buttons, content boxes, opt-in forms, and countdown timers—which makes creating landing pages fast and seamless.
Plus, ClickFunnels’ integrated email autoresponder series allows users to set up auto-responders that let visitors subscribe right from their landing pages without ever leaving their website.
a. Build funnel templates
Clickfunnels allow you to easily create different types of funnels, including; sales funnels, membership funnels, video funnels, etc. Each type of funnel has its own unique set of page elements and design options.
Choose from over 500 template designs to perfectly match your brand's aesthetics.
b. Track conversions
You're able to track your results in real-time. As soon as someone clicks on a particular link, they will appear in the conversion tracking section. This ensures you have full visibility into each stage of their journey through your website.
4. MailChimp
If you’re looking for landing page builder software that you can use with your existing email marketing tool, MailChimp is a great option.
This affordable service provides a wide range of templates and drag-and-drop editing capabilities so that you can easily customize your emails. When it comes to website design, most people think they need to invest in expensive tools or hire an expensive professional designer.
However, MailChimp gives you all of these options at no cost while allowing you to save time on designing and updating your website by using a platform that will help make building your own brand image much easier and more cost-efficient.
Mailchimp landing page builder is a flexible drag & drop website builder that allows you to build any type of landing page in minutes.
It has been built specifically for eCommerce sites, online service providers, and sales funnels. You can create professional-looking landing pages without any coding knowledge.
a. Drag and Drop Website Builder - The MailChimp landing page builder lets you add elements directly to your site using its simple drag and drop interface.
Unlike other builders where you have to learn code language (HTML5/CSS) to use their powerful tools, this tool gives you everything you need to make stunning landing pages.
b. Fully Editable HTML landing page templates - In addition to fully customizable layouts, you get access to free landing page themes too. Each theme comes with a fully editable HTML landing page template that you can customize according to your needs.
c. Responsive Design - Mailchimp landing page template works on any device and looks great on both desktop computers and mobile devices. Any changes to the layout are instantly updated across all versions of the landing pages.
d. Customizable Header
e. Email List Creation Option
5. Elementor
Elementor is a drag-and-drop WordPress theme builder that lets you create amazing websites without any technical skills. All you have to do is style your website as per your needs from the extensive Theme Customizer.
Landing page builder software can be used for any kind of website, whether you’re creating a landing page or a full website. There are even integrations with popular marketing apps like Optimizely and Visual Website Optimizer.
Elementor also has an extensive set of customization features that allow you to do things like make it responsive, change elements via CSS, and more.
The built-in SEO capabilities are pretty extensive too. Elementor is free for personal use; if you want more advanced features, there’s a paid plan available.
The first thing you should know about this template is that it comes with pre-built modules. These modules include content blocks, layouts, social media links, galleries, and forms.
You can add them to your website by clicking Add module from the top menu bar. All the elements created in Elementor are visually stunning and are fully responsive. Also, they are easy to customize thanks to their drag & drop interface.
Each view contains a unique set of tools and options that let you create amazing web pages without any coding skills.
There is no limit to what you can build using Elementor; you can use it for just about anything you want, including eCommerce websites, blogs, portfolios, landing pages, social networks, etc.
There are two kinds of landing pages that you can create using Elementor: Single page and Multi-page. For single-page templates, you need only one main container. With multi-page templates, you'll need at least two containers.
You can import images directly from your computer or upload them from your Google Drive account. To edit images, click the Edit Image button and select a file or folder.
Then choose the size and color mode that best suits your needs. If you like, you can rotate, scale, change contrast, brightness, saturation, whiten the colors, or apply one of many filters.
6. ConvertKit
ConvertKit landing page builder has been specifically designed for businesses that want to sell their products online through email marketing. This software helps entrepreneurs create high-converting sales pages and opt-in forms.
Using this tool, it allows any user to build landing pages without writing code. Moreover, it offers many pre-designed templates, but users can always add custom content and design the page themselves.
A landing page builder tool makes it easy to set up a professional-looking website. Convertkit provides a drag-and-drop interface that enables anyone to create a stunning landing page in just a few clicks.
Users have access to over 100+ elements (e.g., videos, images, buttons) that they can easily customize according to their needs, even if they are not into web design.
In addition, this platform lets users edit existing pages or use them as a starting point for creating new ones.
Another great feature is its ability to send emails and track conversions; both aspects that are especially useful for eCommerce platforms.
With the help of the autoresponder tool, any business owner can send automated follow-up messages to their subscribers after setting some initial parameters.
Also, Convertkit analytics lets users monitor visitors’ behavior and measure conversion rates. All these tools make it easier than ever for people who do not have any experience running websites to start their own online stores.
7. Instapage
With over 25,000 landing pages built and counting, Instapage is a force to be reckoned with. Its cloud-based software allows you to create and customize beautiful landing pages from scratch using their template gallery or by using one of their many pre-made templates.
Their drag-and-drop builder makes it easy for anyone to create customized landing pages and they have over 70 professional templates that can be easily customized with simple adjustments.
They also provide you with all of your analytics data so you can track how users are interacting with your website. This is vital information when you're trying to grow your business.
Simple & clean interface that allows users to build fully responsive landing pages easily without any coding knowledge.
Instapage Landing Pages have pre-built templates that can be used right away. Or, they can be edited and customized to your needs with no limitations.
Create beautiful yet professional-looking landing page designs using drag and drop functionality. Drag elements from the library into the layout and apply them as needed.
Easily create multiple layouts for different purposes with multiple columns and rows.
With Instapage's intuitive drag and drop element placement, even beginners can get started creating their own landing pages fast.
Add images, text, and content to create engaging and interactive landing pages.
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